Yesterday's Daily Telegraph carried a letter from a reader in Kent, who noted that for some years the strawberries in supermarkets are labelled as half-price. She asks if anyone has ever seen full-price strawberries. I buy my strawberries from the local farm shop, so I haven't noticed this phenomenon; in the interests of consumerism I decided to carry out reconnaissance in all the supermarkets in the area. Sure enough in Tesco, Sainsburys, M&S, Morrisons and Summerway all pre-packed strawberries carried 'Half-price' stickers. All the stickers were professionally printed, not in-store reduction labels. Interesting? Suspicious? Are you fooled?